✨
Sonia Ferris Yeh
📍from Los Angeles, based in Berlin
L
E
Currently leading ALPHA design at Universal Music Group↗, providing the best project and asset management experience across EMEA and NA for labels like Deutsche Grammophon, Decca, UMe, and more.
Big fan of design systems, cafe hopping, Japanese poster design, and thoroughly experiencing the changing of seasons.
Formerly worked on: design systems at Billie↗ onboarding at BitTitan↗, and 0→1 product at Perspectium↗.
Selected work:
Billie Design System
Design system re-haul and scaling across 3 different segments for a Berlin-based b2b Fintech.
Universal Music Group
ALPHA - project and asset management tool for UMG’s domestic and international releases. Enabling label efficiency.
ALPHA Design System
Building, maintaining, and scaling a design system across upcoming UMG release planning tools.
✨
Sonia Ferris Yeh
📍from Los Angeles, based in Berlin
L
E
Currently leading ALPHA design at Universal Music Group↗, providing the best project and asset management experience across EMEA and NA for labels like Deutsche Grammophon, Decca, UMe, and more.
Big fan of design systems, cafe hopping, Japanese poster design, and thoroughly experiencing the changing of seasons.
Formerly worked on: design systems at Billie↗ onboarding at BitTitan↗, and 0→1 product at Perspectium↗.
Selected work:
Billie Design System
Design system re-haul and scaling across 3 different segments for a Berlin-based b2b Fintech.
Universal Music Group
ALPHA - project and asset management tool for UMG’s domestic and international releases. Enabling label efficiency.
ALPHA Design System
Building, maintaining, and scaling a design system across upcoming UMG release planning tools.